As the daughter of Emaar founder Mohamed Alabbar, Shamsa Alabbar has been innately aware of the UAE’s retail scene her whole life. Her father’s entrepreneurial journey inspired her to launch her a jewellery line, and she recently celebrated the 10th anniversary of her eponymous brand.
Alabbar’s jewellery line began life as a passion project when she created a piece as a gift for her best friend. Her designs are inspired by Arabic typography, featuring clean geometric lines and symmetrical shapes, combining traditional influences with a contemporary feel.
As her brand embarks upon its…
